DIGITAL ENTERTAINMENT SPECIALIST
Manila, Philippines
Sofia Lim writes about digital entertainment with one core question in mind: why do some experiences keep people coming back? Based in Manila, she covers mobile games, consumer tech, and platform design through the lens of psychology, user behaviour, and everyday digital life in Southeast Asia. She plays on mobile and iPad, and she writes for readers who engage seriously with digital entertainment without needing to call themselves gamers.
EXPERIENCE & COVERAGE
Writes about engagement systems, variable rewards, and the design choices that keep users returning to apps, games, and platforms.
Covers digital entertainment and mobile gaming from the same mobile and iPad-first perspective shared by much of Southeast Asia.
Explores how consumer tech shapes attention, habits, and the balance between compelling experiences and manipulative design.
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